Business Year 2023 Starting a business in 2023 is the perfect idea, especially if you want a new source of income. But for beginners, you must first read tips on starting a business in 2023. It’s no secret that running a small business requires a lot of effort. Even so, this can bring many benefits if done correctly. Tips Bisnis Tahun 2023
Do you already have a business idea or are you still thinking about what business to start? Previously, you should know in advance some of the following tips for starting a business in 2023.
10 Business Year 2023
1. Find a Business Idea
The first step to starting any business is figuring out a business idea. It is very important to find a business that will be profitable for you. There are lots of business ideas out there, so try to do some initial research to find what works for you. You can start a handmade goods business, develop personal products, start a business through dropshipping, or look for products that already exist and can be sold to a specific audience. A good idea is to work on a business you love or start something that suits your skills.
2. Doing Market Research
Researching your target market will show you whether your business idea will be profitable and whether there is a market for your business. One of the first stages of market research is gathering information about the target market and audience.
Some of the questions you need to ask when conducting market research include the following:
Is there a demand for the product you offer?
Who will be interested in what you have to offer?
Where will customers find your product, and where will it be located?
Who are the current competitors in the market, and at what prices?
There are many ways to do market research; You can run focus group discussions, launch surveys, or investigate your competitors.
3. Audience Identification
Target audience refers to the group of potential customers who are likely to buy from you. Identifying and defining them is essential to help you make smart marketing and branding decisions. For example, if the target audience is full of young people, it is wise to invest in social media marketing. Also, if your target audience is mostly based in a certain location, you may want to open a store near that location.
The two main things to consider when defining a customer include:
Demographics (age, gender, location, occupation, etc.)
Psychographics (buying habits, most liked social media platforms, likes and dislikes, etc.)
4. Write a Business Plan
After you’ve decided on your idea and done market research, the next thing is to write a business plan. The business plan documents the goals and steps to be taken to finance and get the idea started. This includes everything from business summaries to marketing plans.
Here are some questions your business plan should answer:
What is your purpose?
Who is the target audience?
How will you finance the business?
Do you need to hire people?
How will you market your business?
Where will you sell the product? Online store or retail?
5. Select a Business Location
How do you plan to sell your product? Online or through a retail store? You need to decide on the location of the business because it will determine the cost, structure and success rate of the business. Meanwhile, starting an online business is a great idea, especially if you don’t have the budget for a physical store.
6. Calculate Business Costs (Capital)
The next step in starting a business is figuring out how to finance your business idea. How much do you need to start your business? Where will you get the money? From personal money or through a loan?
Several factors to consider for an accurate calculation of business costs are as follows:
Calculating costs helps you figure out how much you need to start your business and also allows you to determine profit margins.
7. Create or Source Products
After you get the capital to start a business, the next step is to start sourcing products. Are you going to make it yourself? Do you need to partner with suppliers? If you plan to make or manufacture your own product, you will need to source the materials. If you are going to be sourcing from a supplier, it is important to take the time to find a reliable supplier.
8. Build a Brand / Branding
“Brand” describes an identifiable business element. This includes the business name, logo, website, packaging materials, brand voice/tone, brand store, etc. Building a strong and memorable brand is essential for reaching a wider audience and growing a successful business.
Some of the main components of branding include:
Brand story (why did you start the business)
Unique selling proposition (what differentiates your business from the competition?)
Brand voice (what tone and language will be used to communicate with the audience)
Brand identity (business name, logo, font style.)
9. Register a Business
Many countries require all businesses, including small businesses, to legally register their business. See the law in Indonesia regarding registering a mark and obtaining a business license.
10. Market the Business
Marketing is very important before and after launching a business. That’s how you let people know about your product brand and attract more customers. Marketing strategy can also make or break a business because it determines how people will respond to your brand. The business plan must have a marketing strategy to get your product in front of the target audience.
Some popular marketing ideas that you can consider are:
Content marketing and Search Engine Optimization (SEO)
Engage customers on social media
Host a grand opening event to attract people to the location
Give a gift or giveaway
Create flyers and posters to announce your business
Explore different marketing channels like Instagram, email, Facebook, TikTok etc.
After that, you are in the final stages of building a successful business! You can now launch your business and tell people about your brand.